Business and Management (R0)

Outsourcing

Chronologie aller Bände (1 - 21)

Die Reihenfolge beginnt mit dem eBook "Luxury Tourism". Wer alle eBookz der Reihe nach lesen möchte, sollte mit diesem Band von Roland Conrady beginnen. Der zweite Teil der Reihe "Intelligent Decision Support Systems" ist am 31.05.2022 erschienen. Mit insgesamt 21 Bänden wurde die Reihe über einen Zeitraum von ungefähr 5 Jahren fortgesetzt. Der neueste Band trägt den Titel "The Marketing Firm, Volume II".

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  • Start der Reihe: 31.10.2020
  • Neueste Folge: 11.12.2025

Diese Reihenfolge enthält 20 unterschiedliche Autoren.

Cover: Luxury Tourism
  • Autor: Conrady, Roland
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  • Medium: E-Book
  • Veröffentlicht: 31.10.2020
  • Genre: Sonstiges

Luxury Tourism

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.


Cover: Intelligent Decision Support Systems
  • Autor: Greco, Salvatore
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  • Medium: E-Book
  • Veröffentlicht: 31.05.2022
  • Genre: Roman

Intelligent Decision Support Systems

This book presents a collection of essays written by leading researchers to honor Roman Słowiński’s major scholarly interests and contributions. He is well-known for conducting extensive research on methodologies and techniques for intelligent decision support, where he combines operational research and artificial intelligence. The book reconstructs his main contributions, presents cutting-edge research and provides an outlook on the most promising and advanced domains of computer science and multiple criteria decision aiding. 

The respective chapters cover a wide range of related research areas, including decision sciences, ordinal data mining, preference learning and multiple criteria decision aiding, modeling of uncertainty and imprecision in decision problems, rough set theory, fuzzy set theory, multi-objective optimization, project scheduling and decision support applications. As such, the book will appeal to researchers and scholars in related fields.

Cover: Fraud and Corruption
  • Autor: Smith, Duncan
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  • Medium: E-Book
  • Veröffentlicht: 11.10.2022
  • Genre: Krimi

Fraud and Corruption

This book discusses and analyses fraud and corruption cases from many industries including construction, finance, pharmaceutical, transport, retail, medical, health, communication, education and military.

The book is divided into two sections. The first part presents case studies that cover several industry sectors, including not only well-known frauds like Bernie Madoff, Wells Fargo and the Enron case, but also recent events such as the Theranos/Elisabeth Holmes case.

The second section of the book includes materials on fraud and corruption such as the full text of the United Nations Convention Against Corruption, the OECD Convention on Combating Bribery of Foreign Public Officials in International Business, and the EIB’s Anti-Fraud Policy and Whistleblowing Policy. It also includes examples about current corporate anti-corruption policies from companies like Apple, Tesla and Coca Cola. For interested readers, the book offers additionally a list of films that realistically cover the topics fraud, corruption and whistleblowing.

Cover: Financial Crime in Romania
  • Autor: Achim, Monica Violeta
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  • Medium: E-Book
  • Veröffentlicht: 21.05.2023
  • Genre: Krimi

Financial Crime in Romania

This book explores financial crime and corruption in Romanian society based on a community pulse study. It examines the main behavioral patterns of Romanian society in relation to financial crime variables such as tax compliance, tax morale, corruption in public institutions, and money laundering. The authors also investigate how various demographic aspects (e.g., age, gender, region, professional status, education, etc.) are associated with financial crime. The results of the enclosed survey help policy makers consider best practices in financial governance to reduce the level of financial crime in the region.

Cover: Changing Employee Behavior
  • Autor: Kinley, Nik
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  • Medium: E-Book
  • Veröffentlicht: 14.07.2023
  • Genre: Sonstiges

Changing Employee Behavior

An important part of every manager's job is changing people's behavior: improving someone’s performance, helping them better manage relationships with colleagues, or sometimes even stopping them doing something. Yet, despite the fact that changing people's behavior is such a fundamental skill for managers, there is little in the way of systematic support for them to go about it.

This book changes that, revealing simple but powerful techniques for changing behavior that experts from a range of disciplines have been using for years. Drawing upon proven methods from psychology, psychotherapy, and behavioural economics, it presents a comprehensive toolkit that managers can use to improve the performance of staff and address some of the most common challenges they face.

With a new foreword and three new chapters, this revised edition expands on the original by showing how organisations and leaders have used the techniques presented in it, how these methods have becomeeven more relevant in the post-pandemic world, and how it has been applied the broader challenge of workplace culture change. Finally, supplementary videos add detail to this new content, with examples and explanations presented by the authors.


Videos via app: download the SN More Media app for free, scan a link with play button and access videos directly on your smartphone or tablet.

Cover: Chances and Challenges of Digital Management
  • Autor: Geibel, Richard C.
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  • Medium: E-Book
  • Veröffentlicht: 29.11.2023
  • Genre: Sonstiges

Chances and Challenges of Digital Management

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.
Cover: Work, Politics and the Green Industrial Revolution
  • Autor: Renwick, Douglas W.S.
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  • Medium: E-Book
  • Veröffentlicht: 25.03.2024
  • Genre: Politik

Work, Politics and the Green Industrial Revolution

 In 2020, UK Prime Minister Boris Johnson launched The Green Jobs Taskforce, which extended and articulated the green jobs policy of his government and its position within conservative political ideology. This book critically highlights gaps in the political and business decision-making of his Taskforce, most notably on: the limited role of employers and HRM associations in skills building for staff in non-polluter industries (solar and wind); issues of a fair and just transition for workers losing jobs in the polluter industries (fossil fuels); and the lack of employee voice in both work arenas. The overtly pro-conservative and political nature of this UK Taskforce is also analyzed, which occurs and operates in opposition to British trade unions and the wider labor movement, by not prioritizing the just transition, alongside the extensive skills, training and passporting requirements that British workers need to gain decent, green jobs.

This book is distinctive in offering the first in-depth analysis and critique of the UK Green Jobs Taskforce, in examining this Taskforce using conservative political ideas, and by critiquing it too. Little academic literature is available globally on the business impact and analysis of UK governmental sustainability policy, and this study can provide wider learning points, lessons and implications for other green job plans being formed and enacted in the EU, USA and other countries. It will be of great interest to academics and students of sustainability, HRM, organizational behavior, organization studies and employment relations.

Cover: Artificial Intelligence Tools and Applications in Embedded and Mobile Systems
  • Autor: Marx Gómez, Jorge
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  • Medium: E-Book
  • Veröffentlicht: 29.06.2024
  • Genre: Sonstiges

Artificial Intelligence Tools and Applications in Embedded and Mobile Systems

The emergence of Artificial Intelligence (AI) has had a tremendous impact on embedded and mobile systems. This book presents a diverse collection of papers that showcase cutting-edge research and practical applications of AI in this field. The peer-reviewed research articles stem from the First International Conference on Embedded and Mobile Systems (ICTA-EMOS), which was held on November 24th – 25th, 2022, in Arusha, Tanzania, East Africa. They demonstrate the breadth and depth of AI’s impact across various domains, exploring topics such as healthcare advances, transportation optimization, sustainable solutions, and business and process optimization.


Cover: Smart Services Summit
  • Autor: West, Shaun
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  • Medium: E-Book
  • Veröffentlicht: 26.07.2024
  • Genre: Sonstiges

Smart Services Summit

This book presents up-to-date descriptions of Smart Services Innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the fifth Smart Services Summit, held in Zurich in October 2023, which primarily focused on the ability of Smart Service Systems to support resilience and build sustainability.

As the evolution of Smart Services accelerates, new technologies can be leveraged to create new value propositions and business models that deliver tangible sustainability outcomes. This book addresses social, economic, and environmental aspects of sustainability in connection with new technologies and includes papers on how these technologies can help achieve resilience and sustainability. In this context, topics such as sustainability and resilience in supply chains, X-as-a-Service, large language models for service automation, and location-based systems are discussed.

Given its scope, the book represents an indispensable guide for practitioners and advanced students alike.

Cover: Great Reset—Opportunity or Threat?

Great Reset—Opportunity or Threat?

This book gathers revised papers presented at the 2024 International Symposium of the Business Systems Laboratory, held in Palermo, Italy on January 11–12, 2024.

In the last four years, the world has seen dramatic changes in virtually every aspect of global society. We have seen a rapid transformation of social systems and, since the outbreak of COVID-19 in 2020, an unprecedented acceleration of the socioeconomic upheavals already in place - disruptive socioeconomic changes that have since been dubbed “The Great Reset" by the World Economic Forum.

The book applies scientific rigor to discuss and debate these disruptive transformations and identify new ways to address the global economic and social challenges of our time from a systemic perspective. It sheds light on the various interactions between natural, social, and economic systems in these turbulent times by pursuing a multidisciplinary but integrative approach that encompasses e.g. management, information science, psychology, economics, engineering, and political science. Accordingly, the book will be of interest to readers from these fields, from both an academic and managerial standpoint.

Cover: Navigating an EU Research Project
  • Autor: Dalluege, C.-Andreas
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  • Medium: E-Book
  • Veröffentlicht: 07.12.2024
  • Genre: Sonstiges

Navigating an EU Research Project

This book guides readers on how to apply for EU-funded projects, such as Erasmus Plus and Horizon, and how to implement projects successfully upon receiving funding. It describes and discusses implementation and problem management using ‘real world’ examples, particularly lessons learned when the authors managed an Erasmus-funded project called Student Stress Training e-Mobile Management (SSTeMM) during the COVID-19 lockdown. The book takes readers through the entire project process, from formulating an idea, building a partnership, writing and submitting a grant application, to project implementation and writing the final report for the EU funding agency. Additionally, it emphasizes the importance of understanding the structures and priorities of different EU funding agencies for a successful funding application. The book provides an accessible and detailed guide on managing common challenges when preparing and applying for EU funding and suggests improvements the EU could make to reduce stressors and support applicants' well-being.

The book targets researchers and staff of educational institutions, non-governmental organizations, SMEs, and anyone who submits funding applications to programs sponsored by the European Commission, either directly or through designated national agencies in each European Union member state.

Cover: Human-Centred Technology Management for a Sustainable Future
  • Autor: Zimmermann, Ricardo
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  • Medium: E-Book
  • Veröffentlicht: 30.12.2024
  • Genre: Sonstiges

Human-Centred Technology Management for a Sustainable Future

This proceedings volume contains selected papers from the 33rd International Association for Management of Technology (IAMOT) Conference, held from July 8-11, 2024, in Porto, Portugal. It is the second volume of a three-volume set of conference proceedings focused on technologies for a sustainable future. The book explores the challenges and opportunities in today's social and business landscapes, delving into innovative and disruptive concepts. With a special emphasis on the role of technologies, it sheds light on how they enable novel approaches to address current issues. The volume demonstrates that, following the principles of Industry 5.0, technologies can go far beyond productivity and economic gains, contributing to the benefit and comfort of human workers. It also elucidates the necessity of adopting a human-centered approach in utilizing technology to adapt production processes to workers' needs, while ensuring that the implementation of new technologies does not infringe upon the fundamental rights of workers.

 

Cover: Human-Centred Technology Management for a Sustainable Future
  • Autor: Zimmermann, Ricardo
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  • Medium: E-Book
  • Veröffentlicht: 18.02.2025
  • Genre: Sonstiges

Human-Centred Technology Management for a Sustainable Future

This proceedings volume contains selected papers from the 33rd International Association for Management of Technology (IAMOT) Conference, held from July 8-11, 2024, in Porto, Portugal. It is the second volume of a three-volume set of conference proceedings focused on technologies for a sustainable future. The book explores the challenges and opportunities in today's social and business landscapes, delving into innovative and disruptive concepts. With a special emphasis on the role of technologies, it sheds light on how they enable novel approaches to address current issues. The volume demonstrates that, following the principles of Industry 5.0, technologies can go far beyond productivity and economic gains, contributing to the benefit and comfort of human workers. It also elucidates the necessity of adopting a human-centered approach in utilizing technology to adapt production processes to workers' needs, while ensuring that the implementation of new technologies does not infringe upon the fundamental rights of workers.

 

Cover: Whistleblowing Policy and Practice, Volume II
  • Autor: Van Portfliet, Meghan
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  • Medium: E-Book
  • Veröffentlicht: 31.07.2025
  • Genre: Sonstiges

Whistleblowing Policy and Practice, Volume II

Organizations are increasingly under pressure from policymakers to adopt procedures to handle disclosures in a more transparent and effective way, yet, we continue to see whistleblowers speak up and suffer for doing so. Why does this happen? This two-volume work examines the different perspectives on who is responsible for receiving and acting on whistleblowing disclosures, implementing processes and procedures, and even deciding who can be defined as a whistleblower, These debates are contingent on underlying ideas for how whistleblowing should be handled and what channel is most appropriate, where debates also persist.

While there is widespread agreement that whistleblowing is a good thing (a position we assume in this book) the purpose of this book is to draw out the debates around the who and the how, two of the important questions for business to consider when dealing with whistleblowing disclosures. This second volume explores extra-organizational factors and their impact on the whistleblowing environment. It will be of great importance to academics and researchers of business ethics, HRM, corporate governance, leadership, strategy and corporate law.

Cover: Fuzzy Sets and Systems III
  • Autor: Portmann, Edy
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  • Medium: Digital
  • Veröffentlicht: 09.10.2025
  • Genre: Sonstiges

Fuzzy Sets and Systems III

As organizations strive to balance innovation with accountability, this second volume in a trilogy on fuzzy systems and digital ethics examines how ethical and sustainable practices can be operationalized at the institutional level. Through the lens of design science and fuzzy logic, it demonstrates how organizations can build resilient, data-driven infrastructures that support responsible decision-making. Theoretical models and empirical insights highlight the role of fuzzy logic in enhancing the adaptability and integrity of enterprise systems.

 

Volume II extends the ethical framework of the honorable merchant to the organizational level. It examines how institutions can uphold ethical standards in competitive environments, with case studies from business informatics, computer science, and engineering. Topics include performance management, customer classification, employee satisfaction, marketing analytics, and service level optimization. The volume concludes with a responsible actions framework, reinforcing the integration of ethics into complex organizational processes.

This textbook trilogy is primarily intended for students of computer science, business information systems, and innovation management who aspire to make a meaningful impact. It will also appeal to managers who value balanced perspectives and data-driven analysis.

Cover: The Research Contributions of Donald R. Lehmann to Marketing, Volume 5
  • Autor: Keller, Kevin Lane
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  • Medium: Digital
  • Veröffentlicht: 16.11.2025
  • Genre: Sonstiges

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.

This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.

This volume, edited by Kevin Lane Keller, addresses Lehmann’s impact on advertising and branding research. Examining his work on advertising effectiveness and efficiency, it also focuses on his contributions to building and assessing brand strength. Additionally, Lehmann's exploration of communication and branding strategies for new products is discussed. Featuring an interview with Lehmann himself as well as three insightful commentaries from frequent co-authors of his, this work showcases Lehmann’s enduring influence on advertising and branding scholarship.

Cover: The Research Contributions of Donald R. Lehmann to Marketing, Volume 6
  • Autor: Goldenberg, Jacob
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  • Medium: Digital
  • Veröffentlicht: 16.11.2025
  • Genre: Sonstiges

The Research Contributions of Donald R. Lehmann to Marketing, Volume 6

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.

This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.

This volume, edited by Jacob Goldenberg and Sunil Gupta, synthesizes Lehmann’s work on innovation diffusion, strategy, and marketing performance. Along with his articles on these topics, it features an interview with Lehmann and three insightful commentaries from well-known scholars in this field. Of great theoretical and practical relevance, the chapters in this volume enhance the understanding of how marketing strategies lead to innovation diffusion and successful performance outcomes.

Cover: Innovation of Logistics and Transportation in Africa
  • Autor: Apitsa, Suzanne M.
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  • Medium: Digital
  • Veröffentlicht: 17.11.2025
  • Genre: Sonstiges

Innovation of Logistics and Transportation in Africa

Innovation is one of the most impactful business development factors, both a source of competitive advantage and a source of non-market benefits through its contribution to individual and collective well-being. This contributed volume brings together studies of innovation in transport and logistics in Africa, an area of rapid development but still underserved and a source of challenges for organisations doing business in the region. The continent’s development requires the creation of innovative, sustainable solutions for inclusive, virtuous growth that integrates the individual, the organisation and the external environment, which includes society, ecology and stakeholders. This book will be of interest to scholars and students of logistics, operations management, supply chain management, African business and infrastructure development in emerging economies.

Cover: Challenging Polycrisis in Organizations
  • Autor: Ureta, Ivan
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  • Medium: Digital
  • Veröffentlicht: 10.12.2025
  • Genre: Sonstiges

Challenging Polycrisis in Organizations

Our current era is characterised by multiple challenges, including climate change, global health challenges, economic inequality, political instability, and technological upheavals. With these crises intersecting and compounding, the modern business environment has become a landscape of volatility and moral complexity. Organizations can no longer remain passive in the face of these mounting challenges and are called upon to embrace human-centred, ethically-driven practices that acknowledge the profound interconnectedness of their actions with society and the planet. This edited volume explores how organizations and leaders can respond to the unprecedented complexities and crises of the 21st century with ethical integrity, adaptive governance, and proactive leadership.

The book integrates a multidisciplinary array of conceptual, qualitative and quantitative scholarly efforts. It includes studies of green HRM, sustainable career development, adaptive teleworking models, and AI-driven social accounting, underscoring the diverse ways in which organizations are navigating polycrisis with humanistic values and technological foresight. Together, these chapters advocate for a shift in mindset—from viewing crises as insurmountable barriers to recognizing them as catalysts for ethical growth and organizational evolution. This book is an essential resource for scholars and students of business ethics, sustainability strategy and organizational response to ‘grand challenges’. It will also be of interest to business leaders and policymakers seeking to navigate the complexities of polycrisis with ethical innovation, responsibility, and a commitment to building resilient, human-centered organizations.

Cover: The Marketing Firm, Volume II
  • Autor: Sigurdsson, Valdimar
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  • Medium: Digital
  • Veröffentlicht: 11.12.2025
  • Genre: Sonstiges

The Marketing Firm, Volume II

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical applications and conceptual analysis, it explores how firms build consumer relationships by adapting to behavioural patterns, technological change, and evolving market dynamics.
The volume includes seven chapters covering topics such as co-innovation in banking, technology-enabled food labelling, customer journey strategies in retail, and regulation in telecoms. Drawing on behavioural economics, consumer psychology, and marketing science, each chapter analyses firm–consumer contingencies to deepen understanding of TMF in practice. Theoretical contributions include insights into bilateral contingencies, value co-creation, and collective intentionality.
Written for researchers, educators, and practitioners in marketing, business, and behavioural economics, this book provides accessible, interdisciplinary insight into how firms navigate competitive environments by aligning their strategies with consumer behaviour. It serves as a valuable resource for teaching and research purposes.
 
Cover: Contemporary Marketing Strategy
  • Autor: Rajagopal, Dr.
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  • Medium: Digital
  • Veröffentlicht: 11.12.2025
  • Genre: Sonstiges

Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.


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